who's that girl?
It's not Jess. It's Isabella, and here's my journey into the writing world!
what I'm doing now
I joined Lidl as a full-time copywriter in August 2020, where I'm the lead on social media (sans Twitter, which is sadly managed by PR), store signage, and campaigns.
The hardest part isn't the work. It's fighting off the urge to snack after staring at perfectly styled food all day. The pitfalls of working for a grocery store...
how I got
here
After graduating from Radford University in 2018 (a year early!), I claimed my spot as a copywriter at the Martin Agency's student workshop program—a coveted role only offered to four students nationwide.
There, we were tasked with producing a multimedia campaign for Penske targeting first-time movers. My group, Group B (for Best), tapped into the indecision that plagues Millennials to create our slogan, Make Your Move. We won Best Strategy.
A few months and a brief stint in retail later, I became a blog writer for Sarah Olivia Marketing, working alongside inspiring women-owned companies changing the game. I also picked up a writing gig or two at North of the James Magazine, a local Richmond publication.
where it all began
I've always been a daydreamer, preferring to live in a "what if" world to the here and now. As a teenager, this idealism met angst, and I quickly built a wall around myself. I didn't know what to do with my overwhelming emotions and rapid thoughts.
So I documented my woes in poems and journals. Online forums served as oases for makeup tips and how to tell if that boy from class liked me; I wasn't alone in feeling lost or lustful or misunderstood. There were other people like me.
At age twenty, I decided to be a writer after recognizing the power of storytelling. Sharing stories allows us to be innately human, boldly authenticating our own experiences and validating those of others. We're not so different once we cut through the noise.
